"Obnoxious" as marketing gimmick

It's probably no big secret that a lot of people try to be obnoxious because, simply put, obnoxious sells. It drums up controversy, it drums up talk, it drums up business. Jerry Springer and Rush Limbaugh use it as a tool as a matter of course; Ann Coulter and Molly Ivins have taken it to new highs (lows?). Over the last week or two, I have seen more than one Christian blogger admit to being obnoxious (or its equivalent) on purpose, just to get notice (attention, traffic). One question: does anyone think "deliberately obnoxious" is a God-pleasing approach? It's not only the question, "Does the end justify the means?" It's also a matter of "Is it possible to achieve the right end with those means?"