Dan Edelen has a good post up titled Unless .... Go read it.
It's interesting to me that his lead-in angle is from Dr. Seuss ("Unless ..." is a key line from Seuss's The Lorax). Just as a side note, my second choice for a blog name was "Yop!" That's from the Dr. Seuss book Horton Hears A Who, where there are thousands of people too small to be seen, all shouting to be heard but to no avail until the littlest child adds a big loud "Yop!" And it's enough.